It’s the time of the ’90s, After the ring of School bell at 3 pm, we pile up near the shops and bought our favourite candies and biscuits. In that regard, the one brand that makes us all nostalgic today is Parle G. The good old free Sakthi Man stickers that come along with these biscuit packets is still there in many Almirah doors in our houses. Today, the brand is in a critical condition of shutting down.
Parle Products Pvt Ltd, a leading Indian biscuit maker, might lay off up to 10,000 workers due to the poor economic conditions. In 2003, Parle G was considered as the world’s largest selling brand. Parle was found in 1929. The company ran with about 1 lakh employees including contract workers. Now, due to the fall in business, the company had to minimize production. As a result, 10000 people were on the verge of losing jobs. The Category head at Parle, Mayank Shah, alleged in a telephonic interview that, the bad situation started when the Indian government introduced GST IN 2017. He further stated that that had imposed heavy taxes on the company. And, it was difficult for the company to produce a high quantity of biscuits at a selling price as low as Rs.5. Thus the company reduced the number of biscuits in every single packet.
This decision didn’t gain a huge welcome from the low-income customers in rural India who were the major buyers of Parle G biscuits. “Consumers here are extremely price-sensitive. They’re extremely conscious of how many biscuits they are getting for a particular price,” Shah said. The Parle company held talks with the government’s GST council and former Finance minister Arun Jaitley, asking them to review tax rates. “The situation is so bad, that if the government doesn’t intervene immediately, we may be forced to eliminate these positions”, Shah added.