The rise of Sivakarthikeyan has been phenomenal. Nobody thought that this anchor would go onto become one of the biggest stars of Tamil Cinema. He connected with everyone as an anchor and the same connect transferred to the big screen as he immediately found recgonition as one of the leading heroes. His forte was comedy and it worked big time in cinema as well. His constant use of mass hero references were an added attraction. He connected with both the masses and kids and immediately became a safe guarantee at the box office. As if turning the hero was not enough he became a producer as well which was a very bold move.
His first film as a producer was Kanaa which spoke about the aspirations of a young woman who wants to be a cricketer. It was a perfect blend of sports and sentiment which worked well with the audience. Aishwarya Rajesh played the heroine who rises against the odds to achieve big. Sathyaraj played the supportive father. Both of them were just perfect in their roles. Sivakarthikeyan himself played a guest role as the player turned coach. The film was directed by Arunraja Kamaraj and was winner at the box office despite tough competition.
Now Sivakarthikeyan is ready with his next film as the producer. And this time it features the stars of popular youtube channel Blacksheep. It is directed by debutant Karthik Venugopalan and stars Rio Raj, Shirin Kanchwala, Radharavi Nanjil Sampath and vigneshkanth. We also saw popular Youtube stars in Hip Hop Tamizha’s Aadhi’s Meesaya murukku which was very successful at the box office. It was produced by Sundar C. Aadhi’s upcoming Natpe Thunai also has Youtube stars. Now this Sivakarthikeyan production follows suit. The title of the film was revealed yesterday in super deluxe voiceover format and is titled Nenjamundu Nermaiundu Odu Raja after a popular MGR song.